Words of Wisdom
“There's nothing to writing. All you do is sit down at a typewriter, open your veins, and bleed.”
“Coming up with ideas is not so much a step-by-step process as it is a lonely vigil interrupted infrequently by great thoughts, whose origins are almost always a mystery.”
“You cannot pursue greatness and comfort at the same time.” –Todd Henry
“You can't wait for inspiration. You have to go after it with a club.” –Jack London
Failure is like a federally-required ingredient of creativity.
“How” assumes solutions exist and provides the creative confidence needed to identify and solve for unmet needs. “Might” gives us permission to put ideas out there that might work or might not—either way, we'll learn something useful. “We” signals that we're going to collaborate and build on each other's ideas to find creative solutions together.
“Instead of Coming Up with Advertising Ideas, Come Up with Ideas Worth Advertising”
“Disciplined creativity is often the last remaining legal means you have to gain an unfair advantage over the competition.” –Ed McCabe
“We are so busy measuring public opinion, we forget we can mold it.”
People are much more imaginative than many advertisers are willing to give them credit for.
Success is simply getting up one more time than you fall.
The highs in the business are very high and the lows very low. Learn not to take either one too seriously.